The Casteist Undercurrent of Convenient Rage
When Prada introduced footwear modelled on Kolhapuri chappals, Indians on the internet erupted with rage. We felt violated by cultural theft and appropriation; robbed and discredited. This response isn’t unique to Prada and Kholapuri chappals. Similar outrage surfaces when a white woman rebrands oiling her hair as the “clean girl aesthetic,” while Indians were mocked for the same practice not very long ago. We see influencers and netzines calling out the Western world for commodifying yoga and stripping it of its “true” essence. Reaction videos of Indians fuming with anger are quick to pop up when an American eats naan the “wrong” way, when someone dismisses Indian cuisine as “subcontinental pound-of-spice slop,” or when casual comments label Indian food as disgusting. This rage is neither surprising nor new. It emerges from long histories of misrecognition and cultural dismissal under colonial regimes and within global cultural hierarchies, only to be later celebrated ...